To Family - TJX Holiday Campaign.
CHALLENGE: The 2017 election will go down in history as the official year of disagreement. So when T.J. Maxx, HomeGoods and Marshalls asked us for a big holiday campaign to end the year on a high note, we had our work cut out for us.
SOLUTION: We came back with a simple strategic idea. Families. We developed a national TV, print, OOH, digital and social campaign that showed no matter who you are or what you stand for, when we get to this time of the year we find comfort in coming together with our loved ones.
RESULTS: The national campaign was seen by millions of people over the course of the holidays, including a Time Square Animated Billboard, Madison Square Garden Billboard and a :60 commercial during the Macy’s Day Parade.
:60
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:15
Social
Families are like snowflakes
Every single snowflake is something all its own.
And every time a snowflake falls it never falls alone.
Snowflakes are like family, strong when they unite.
They come in many shapes and sizes, with beauty unalike.
There comes a time, once a year, when snowflakes start to fall. This is the time for family– the greatest gift of all.
Agency: 180LA
Director: Matthew Frost
Creative Team: Gavin Milner, Alberto Orte, Pierre Janneau, Florian Bodet, Garrett Combes, Chase Hilton, Marisa Milisic & Sarah Romanoff