Airbnb

Airbnb "Belong Anywhere"

CHALLENGE: Airbnb’s growth was exponential, but we still needed to remind people that they can belong anywhere.

SOLUTION: Airbnb’s unique ‘belong anywhere’ positioning invited guests to live like a local. We visualized this concept with animals perfectly at home in ‘homes’ that you wouldn’t normally associate them with. I was lucky enough to learn from some of the most talented creatives in the industry and help bring this concept to life. Thank you to Chris Garbutt, Brent Anderson, Peter Souter, Dean Webb, Simon Morris, Eve Roussou and Baptiste Massé for bringing me along.

RESULTS: X5 Cannes Gold Lions for Outdoor, X5 Silver Cannes Lions for Outdoor, Creative Circle Best illustrated, Creative Circle Best Art Direction, Creative Circle Best Poster, Creative Circle Best image manipulation, Creative Circle Best low budget idea, Creative Circle Best integrated campaign, and D&AD Graphite Pencil.

Agency: TBWA\Worldwide
Creative Team: Chris Garbutt, Brent Anderson, Peter Souter, Dean Webb, Simon Morris, Eve Roussou, Baptiste Massé & Sarah Romanoff